 |
|
 |
  
 
|
- Outdoor
advertising is the most affordable compared to all other media*.
|
Medium
|
Cost
Per Thousand
|
| Outdoor
(Top 100 Markets) |
| Junior
Board - #50 GRP |
$0.85 |
| Small
Billboard - #50 GRP |
$1.78
|
| Rotary
Billboard - #10 GRP |
$3.90 |
| Bus
Shelter ** |
$0.40
|
| BUS
BENCH ADS *** |
$0.18 |
| Radio
(Top 100 Markets) |
| :60
Drive-Time |
$5.92 |
|
Magazines |
| 4-Color
Page |
$9.62 |
| Television |
| :30
Prime-Time Spot |
$20.54 |
| :30
Prime-Time Network |
$11.31 |
| Newspapers |
| Half-Page
Black/White |
$23.32
|
| Quarter
Page Black/White |
$11.66 |
*Source: The Media Edge
**Based on average Monthly Rental price of $400.00
*** Based on average
Monthly Rental price of $175.00 |
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